Understanding Your Email Campaign Status

Understanding Your Email Campaign Status

1. Simpu Processes Your Messages

When Simpu receives a message, it starts preparing it for delivery. This is the first step in the process. Every message you send through Simpu goes through this stage unless there's an issue.

2. Messages that Can't be Sent (Dropped)

Sometimes emails can't be delivered to recipients for various reasons. Simpu notifies you when this happens. It also tells you why the email couldn't be sent, like if it contains spam or if the recipient previously unsubscribed.

3. Messages that are Delayed (Deferred)

If an email can't be delivered immediately but hasn't been completely rejected, it's considered deferred. This is like a soft bounce. Simpu will keep trying to deliver the email for up to 72 hours. After that, it becomes a block.

4. Messages that Bounce (Bounced)

When a server refuses to deliver a message, Simpu considers it a bounce. Bounces often happen because of outdated or incorrect email addresses. This event helps you remove bounced addresses from your lists to avoid future bounces.

5. Messages that are Delivered (Delivered)

When the receiving server accepts an email, Simpu marks it as delivered. However, this doesn't guarantee that it will reach the recipient's inbox. The remaining four events give you more information about the fate of the delivered email.

6. Messages that are Opened (Opened)

When a recipient opens your email with images turned on, Simpu registers it as an open event. It uses an invisible image to track email opens. This is the only way to know if an email has been opened.

7. Messages that are Clicked (Clicked)

When a recipient clicks on a link in your email, it's a click event. This is the most engaging action you can get from your recipient, whether confirming an account or viewing a recommended product.

8. Reports of Spam (Spam)

If an Internet Service Provider (ISP) detects spam and reports it to Simpu, a spam event is triggered. This helps you react appropriately and avoid sending more emails to that address.

9. Unsubscribing (Unsubscribed)

When a recipient unsubscribes from your emails, it's an important event. Acting promptly and removing the email from your lists can prevent spam reports and improve your engagement rate in the long run.

    • Related Articles

    • Email broadcast Status Guide

      Overview: When running email marketing campaigns through Simpu, it's important to understand the different statuses that can be associated with your emails. This guide will explain the most common email statuses and what they mean. Bounced: A bounced ...
    • SMS Final Status Codes

      Overview: SMS status codes are essential for understanding the delivery status of messages sent to subscribers. These codes help in diagnosing issues related to message delivery and provide insights into the reasons why a message might not have been ...
    • Downloading Email Reports on Simpu

      Simpu's email reporting features allow you to generate detailed reports on the performance of your email campaigns. Follow these steps to download your email reports: Step 1: Access the Reports Section 1. Log in to the Simpu Email App 2. Navigate to ...
    • Understanding rules conditions and triggers

      Overview Rule conditions are the building blocks of your automated workflow in Simpu. They consist of criteria that determine how incoming messages are processed. By defining rule conditions, you can instruct Simpu to perform certain actions on your ...
    • Understanding the conversation summary

      Overview The Simpu Conversation Summary feature allows you to quickly review and grasp a conversation's key points and details. This guide will provide a comprehensive understanding of effectively utilizing this feature and making the most of your ...