When creating SMS campaigns, it's crucial to consider certain characters that can impact the character limit and potentially lead to additional charges. In traditional SMS messaging, the character limit is typically 160 characters. However, emojis, symbols, and certain signs like "@" "₦" "→" and "#" are encoded differently, occupying more space within the SMS message. So, it's important to be mindful of these factors while crafting your SMS campaigns.
Using these characters in your SMS campaigns can decrease the character limit from 160 to 70. Consequently, each message containing these characters incurs charges for two SMS messages instead of one, due to the increased character count.
To ensure optimal performance of your SMS campaigns and avoid unnecessary charges, it is advisable to refrain from using emojis, symbols, "@" "₦" "→" signs, and "#" signs. By excluding these characters from your messages, you can maximize the character count available and minimize costs associated with additional notes.