How to Add Personalization Tags in Email Broadcasts: A Step-by-Step Guide

Overview:

Email personalization is a powerful way to connect with your audience and boost engagement. Rather than sending generic messages, you can tailor content to each recipient by dynamically inserting details like their name, company, or other custom information using personalization tags (also known as merge tags).

In this article, we'll walk you through exactly how to add personalization tags to your email broadcasts using our visual email builder.

📌 What Is a Personalization Tag?

A personalization tag is a placeholder that automatically pulls information from your contact list when the email is sent. For example, using a tag like {{First Name}} will insert the recipient’s first name in the email — turning a simple "Hello," into "Hello, Sarah!"

🧩 Why Use Personalization?

• Increases open and click-through rates

• Builds trust and makes your email feel more personal

• Improves engagement and conversions
  
  

🛠️ How to Add a Personalization Tag in Your Email

Follow these simple steps to add personalization to your emails:

Step 1: Create or Open an Email Broadcast

Start by creating a new email broadcast or opening an existing one from your email dashboard. Once you’re inside the editor, navigate to the builder section where you design your content.

Step 2: Add a Text Content Card

In the content panel:

• Drag and drop the Text card into the canvas area.

• This opens up a text editor where you can start writing your message.
  
  

Step 3: Position Your Cursor

Click inside the text area to begin editing. Move your cursor to the exact spot where you want to insert the personalization — for example, after "Hi" or before the main body of your message.

Step 4: Insert a Personalization Tag

• Look for the merge tag icon — usually represented by {} or similar.

• Click the icon to open a dropdown list of available fields (these are columns from your contact list).

• Select the field you want to use, such as First Name, Company, or Location.

The system will automatically insert a placeholder like {{first_name}} or %FirstName% into the text area — depending on your platform.

✅ Example:

Let’s say your message starts with:

Hi {{first_name}},

When the email is sent out, each recipient will see their name in place of {{first_name}}.
So for a user named John, the email will read:

Hi John,














      


🧠 Tips for Using Personalization

• Don’t overdo it — personalization is effective, but too many merge tags can look spammy.

• Test before sending — send yourself a test email to confirm that the tags are working correctly
  

💡 Final Thoughts

Adding personalization to your email broadcasts is a simple yet impactful way to make your emails stand out. By inserting dynamic tags that pull real user data, you’re making each recipient feel like the message was crafted just for them — and that’s the kind of experience that builds trust and loyalty.

Now that you know how to add personalization tags, give it a try in your next email broadcast and watch your engagement metrics climb!

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